Emaily.ai Web app
Background
Emaily.ai web app is a B2B tool that provides a user-friendly interface that allows businesses to create and execute marketing campaigns, automate sales and marketing processes, and send personalized email campaigns to their target audience from one place. Our platform also offers advanced analytics and reporting capabilities, enabling you to track your marketing performance and make data-driven decisions.
Role
As a UI/UX design team leader, our design project will enhance the usability and freedom of how users interact with the automation tools. During the two months, we had five team meetings and two meetings with other teams (Development/Marketing) each week. We decided to do a competitive analysis of different current e-mail marketing web applications and listed features that the current Emaily.ai website’s problems need to focus on. I was also assigned as one of the general designers for the app design guidelines to create the icons, styles, and user interfaces for the completely redesigned Emaily.ai web app.
Business Goal
Segmenting audience and sending targeted email campaigns
Automating lead nurturing and sales processes.
Personalizing marketing messages with various tools
Tracking the performance of campaigns in real-time on the dashboard
Research
To understand the market need for B2B marketing tools.
To identify the target audience for Emaily.ai.
To determine the most effective marketing strategies for promoting Emaily.ai.
To evaluate user satisfaction with Emaily.ai's features and functionality.
To identify areas for improvement in Emaily.ai's user interface and user experience.
Research Goal
The research methods for Emaily.ai could include:
Surveys of potential customers and current users to gather feedback on their needs, preferences, and experiences with the platform.
Market research to understand the competitive landscape and demand for B2B marketing tools.
User testing and usability studies to evaluate the user interface and user experience of the platform.
Focus groups and interviews to gather qualitative data on user needs and preferences.
Research Method
What are the pain points of businesses in executing marketing campaigns?
Who are the potential users of Emaily.ai, and what are their characteristics?
What are the most effective marketing channels for promoting Emaily.ai?
How satisfied are users with Emaily.ai's features and functionality?
What improvements could be made to Emaily.ai's user interface and user experience?
Questions
Businesses struggle with executing marketing campaigns due to a lack of time and resources.
The target audience for Emaily.ai is small to medium-sized businesses that want to automate their sales and marketing processes.
The most effective marketing channels for promoting Emaily.ai are social media advertising and content marketing.
Users are generally satisfied with Emaily.ai's features and functionality, but some improvements could be made to the user interface and user experience.
Improvements could be made to Emaily.ai's user interface to make it more intuitive and user-friendly, such as adding more visual cues and simplifying navigation.
Research Findings
People Problem
Businesses often face challenges when it comes to executing successful marketing campaigns. They may struggle to create effective content, find their target audience, or manage their campaigns efficiently. This can lead to wasted time and resources, and ultimately, less-than-ideal results. Additionally, businesses may find it difficult to keep up with the latest marketing trends and technologies, making it challenging to stay competitive in their industry. Data analysis and reporting can also be a challenge for businesses, as they may not have the resources or expertise to effectively track and analyze their marketing performance. Emaily.ai aims to address these problems by offering a comprehensive marketing automation platform with advanced analytics capabilities.
